Ferragamo

A commercial for Ferragamo. Leo Burnett brought us in early — concept included. The direction grew from a single idea: a continuous world where land and sea share the same horizon.

— Process

Mixed technique. Pencil first, painted finish in the middle, photographic rendering at the end.

Ferragamo — pencil study, hummingbird — Pencil

Ferragamo — painted finish, hummingbird — Painted finish

Ferragamo — AI rendering, hummingbird — AI rendering

Ferragamo — pencil study, leopard and macaque — Pencil

Ferragamo — painted finish, leopard and macaque — Painted finish

Ferragamo — AI rendering, leopard and macaque — AI rendering

The concept came before the render.

Ferragamo — pencil study, lion and reef — Pencil

Ferragamo — painted finish, lion and reef — Painted finish

Ferragamo — AI rendering, lion and reef — AI rendering

— Final outcome

Concept & animatic — Leo Burnett