WCnet
A 30-second TVC for WC NET Carbon Active. VML developed the concept — The Clean Toilet Effect — and presented a set of approved boards to the client. We translated those boards into a directable animatic, refining character design, composition, lighting and pacing toward the live action production.
— Starting point · Boards from VML
Re-crafted frame by frame.
— Frame development
— Final outcome
Animatic from approved boards — VML, 2025